The GDPR will be enshrined in the Swiss DPA. On September 24, 2020, the National Council also approved the long-controversial stricter profiling rules (of the SR), thus preventing the bill from crashing. The compromise proposal now adopted on the profiling rules means that a distinction will be made between “normal” profiling and “high risk” profiling. For the latter, explicit consent of the data subjects is required.
The present draft law aims to strengthen data protection – and how?
The GDPR provides not only the occasion but also the necessary support to reflect on new principles in terms of data security in order to future-proof business in a digitalized world. The GDPR is already recognized as “best practice” in many companies and is one of the most essential prerequisites for users trust in the Internet – in combination with the introduction of innovative Internet-based services in a global economy, this supports economic growth. Implement GDPR compliance in your business. It is your competitive advantage and a quality feature too!